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J.D. Power: AT&T unseats Verizon as customer care leader

AT&T is the absolute bee's knees in customer care among the big four carriers. That's if you're listening to J.D. Power, anyway, which finds that longtime champion Verizon is no longer the best at solving its customers' problems. As a precaution, this study is rather narrow in scope and considers just three components of customer care: telephone assistance, online support and in-store personnel. Naturally, this is just one component of customer satisfaction, and factors such as coverage, data speed and call quality aren't considered -- look to Consumer Reports for insight on those. Still, customer care is important and J.D. Power suggests that it's now at its highest levels since 2009. Sadly, not everyone's a winner, as the study also finds that Sprint and T-Mobile both fall below the industry average.

On the prepaid side, MetroPCS is keeping its position as the front-runner, but even more curious, it's said that a whopping 69 percent of non-contract customers use carrier apps to manage their accounts. What's more, customer satisfaction is reportedly considerably higher among prepaid carriers that provide these management apps to their subscribers. In this context, it seems that well-targeted bundled apps aren't necessarily bloatware, but we still think its carriers should let you remove that stuff.

Filed under: Wireless, Mobile, Verizon, Sprint, AT&T, T-Mobile


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